PURKR
Burgers from beyond.
PURKR is a physical burger restaurant concept I’m building: fancy dining with a “arrived from space” story world — spectacle without losing the food. Domain reserved: purkr.com.
Founder, Creative Director, Brand Lead
Overview
PURKR is a real-world burger restaurant I’m founding — not a fictional pitch. The idea is a fancy burger house that feels like it landed from space: cinematic atmosphere, distinctive service rituals, and a premium menu built around craft burgers. The brand should feel otherworldly and memorable without tipping into gimmick — control, spectacle, and taste in one room. I’m holding purkr.com for the public site, reservations, and brand presence as the concept moves from identity and space planning into opening.
Approach
- 01
Concept & positioning: fancy burgers with a space-arrival narrative
- 02
Name, domain, and brand world (purkr.com reserved)
- 03
Identity direction for a physical hospitality brand
- 04
Menu and experience framing for a unique dine-in journey
- 05
Path to opening: location, design, and go-to-market
Outcomes
- Concept locked: fancy space-burger hospitality
- Domain reserved: purkr.com
- Venture tracked alongside product and fashion brands