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BARYQ

A premium fashion brand I founded and art-directed end to end: identity, campaigns, packaging, and digital presence.

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Role

Founder, Creative Director, Lead Designer

Stack & tools

  • Illustrator
  • Photoshop
  • Figma

Overview

BARYQ is a luxury streetwear label I founded and run end to end — from naming and positioning to identity, packaging, campaigns, and the Shopify store. The visual language draws on Egyptian heritage with a European craft sensibility: restrained typography, gold accents, and production-ready assets across print and digital.

Approach

  1. 01

    Market & competitor research

  2. 02

    Mood boards and art direction

  3. 03

    Logo and typography system

  4. 04

    Packaging and lookbook design

Outcomes

  • Cohesive luxury brand system
  • Scalable identity for digital and print
  • Launch-ready campaign assets